- cold calling
- 1. an attempt to speak to someone by telephone:
• Calls cost 36p a minute cheap rate, 48p at all other times.
• If you wish to be added to the mailing list, please give me a call on the number above.
• Andrew Walker telephoned this morning, and would like you to return his call as soon as possible.ˌcold ˈcall also ˌblind ˈcall MARKETINGif someone who is selling something makes a cold call or a blind call, they telephone someone they have never spoken to before to offer them a product or service:
• I've started to get cold calls from phone dealerships offering me free upgrades for my phone.
• Placing blind calls isn't entirely futile, insists Mr. Sobeck, who guesses that one out of 40 or 50 calls turns up a lead.— cold calling noun [uncountable] :
• Cold calling is an effective sales tactic if it's done properly.— cold caller noun [countable] :
• A cold-caller mistakenly called the company's boss.ˈconference ˌcalla telephone call in which several people in different places are able to talk together at the same timeˈcourtesy call MARKETINGa call from a company to one of its customers, for example in order to find out if the customer is satisfied with the service:
• Regular courtesy calls are made to ensure the client is happy with the work and the conduct of employees.ˈtoll calla telephone call over a long distance, that is charged at a higher rate than a local call:
• Are most of your toll calls instate or out?2. a request or demand for someone to do something:toll call for
• He made a call for private companies to offer up to 25% of their shares to workers' co-operatives.
• a strike call3. a short visit, especially for a particular reason:
• I'll pay a call on our supplier later this week.4. BANKING a demand for money that can be made at any time and without warning, especially a demand for a loan to be repaid:
• There are $200 million in bearer bonds still outstanding, held by people who did not hear about a call.ˈcash call FINANCEwhen a company asks existing shareholders for more money for investment:
• Ladbroke's said that under the terms of the cash call, it plans to issue 216 million new ordinary shares at 220p each.5. BANKING at/on call if a bank lends money at call or on call, the bank can demand to have it paid back at any time and without warning; = ON DEMAND:
• Overdrafts to customers are often granted for a few days or weeks. Some loans to other financial institutions may be loans at call.6. FINANCE a demand from a company to a shareholder to pay for shares that they have been given:
• The company is raising £155 million from the first call of 225p a share.ˈmargin call FINANCEan occasion when investors who have borrowed money to buy shares or other investments must repay it, for example because the value of their investments has gone down:
• The firm clearing his account issued a $22 million margin call, which he didn't meet.7. also covered call another name for call option (= the right to buy shares etc at a particular price within a specific period of time):
• Total options volume was 33,000, with puts at 19,000 outnumbering calls.8. a decision that you have to make yourself:
• Buy or don't buy - it's your call.— see also yield to callˈjudgement call , judgment calla decision that you have to make yourself in a new or unfamiliar situation:
• The company made a judgment call in proceeding with the project.
Financial and business terms. 2012.
Look at other dictionaries:
Cold calling — is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word cold is used because the person receiving the call is not expecting a call or has not… … Wikipedia
cold-calling — calling potential new customers in the hope of selling stocks, bonds or other financial products and receiving commissions. Bloomberg Financial Dictionary * * * cold calling UK US noun [U] ► MARKETING the act of phoning or visiting a possible… … Financial and business terms
cold calling — noun [uncountable] Thesaurus: advertising, marketing and prhyponym telephone calls and types of telephone callhyponym activity of sellinghyponym Main entry: cold call … Useful english dictionary
cold-calling — ˌcold ˈcalling noun uncountable the practice of telephoning sb that you do not know, in order to sell them sth Derived Word: ↑cold call … Useful english dictionary
cold calling — /kəυld kɔ:lɪŋ/ noun the act of making cold calls on potential customers ▪▪▪ ‘…the board is considering the introduction of a set of common provisions on unsolicited calls to investors. The board is aiming to permit the cold calling of customer… … Dictionary of banking and finance
Cold Calling — A method used by brokers to obtain new business by making unsolicited calls to potential clients. There are mixed opinions on the ethicality of cold calling, many counties have put forward legislation restricting this practice … Investment dictionary
cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in the product or service. In the UK, the selling of investments by … Accounting dictionary
cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in that product or service. In view of the high cost of maintaining … Big dictionary of business and management
cold calling — Mktg the practice of making unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual consumers, and is an inefficient way of selling as the take up rate is very… … The ultimate business dictionary
Cold Calling — Als unerwünschte telefonische Werbung gelten so genannte Initiativ Anrufe durch Unternehmen gegenüber Privatpersonen, die in der Fachsprache als Cold Calls, Anrufe aus der Kalten, Kaltakquise, bezeichnet werden. Derartige, vom Angerufenen nicht… … Deutsch Wikipedia